Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok (2024)

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ByMonica Gill

Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok (1)

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The latest wave of trending aesthetics has taken a dramatic shift from last year's minimal obsession and is sending the TikTok fashion community into a frenzy. Instead of the subtle, minimalistic trends we've grown accustomed to, including the"coastal grandmother"and "clean girl" aesthetics, the new year has inspired an entirely different lifestyle goal: the "mob wife aesthetic," which Glam has found to be consistently rising in Google searches over the last week. In fact, "mob wife winter" is up 3,850% in Google searches, while "mob wife trend" and "mob wife aesthetic 2024" are up 2,800% and 2,500%, respectively.

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This new aesthetic rides the coattails of last year's "girl boss" energy trend, which emphasized an ambitious, go-getter attitude. However, mob wife energy dials it up a notch and encourages you to reassess your priorities, while simultaneously making a fashion statement. For instance, TikToker Avery (@averybrynn) encouraged viewers to embrace the mob wife mentality by asking questions such as "Would a mob wife text him first?" and "Would a mob wife check her Insta[gram] story 25 times to see what it looks like from someone else's point of view?" A resounding "no" is be the correct answer here.

What's more, the mob wife aesthetic calls for a more daring fashion sense inspired by iconic characters from the '80s and '90s, including Carmela Soprano from "The Sopranos," Ginger McKenna from "Casino," and Elvira Hanco*ck from "Scarface." So, it's time to say goodbye to slicked-back buns and clear lip gloss in 2024 and prepare to enter your mob wife era.

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It's all in the attitude

The "mob wife" aesthetic is as much a lifestyle change as it is a wardrobe upgrade. To embrace the trend, try to emulate the assertive mob wife attitude. First and foremost, as TikToker Avery pointed out, this aesthetic has "nothing to do with how much money that you have — it's all in the mentality." Fans of the "quiet luxury" or "old money" aesthetic will understand that you don't need to be filthy rich to pull off an aesthetic (nor should you tie the knot with your local mobster). However, this aesthetic does encourage you to value your self-worth by maximizing your time and energy to achieve your goals. "Mob wife wouldn't have time to gua sha," Avery added in the video. "She's booked and busy."

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Another aspect of the mob wife mentality is maintaining healthy boundaries while accomplishing your goals — both personal and professional. For instance, a mob wife prioritizes career goals and personal growth similar to a girl boss' independent and driven energy. However, the mob wife is a more aggressive take on the girl-boss baddie. Bold confidence and self-respect are non-negotiable, while obsessing over how others perceive you doesn't serve you any longer (not that it ever did).

This attitude is infectious, too, with TikTok hashtags like #MobWives and #MobWife reaching huge viewer milestones of more than 165 million and 94 million views, respectively.Videos of the trend are even garnering millions of views within mere days of posting. For instance, a video posted by Chrissy (@trovlov) has more than 4.5 million views after just 6 days.

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How to pull off the mob wife aesthetic

@loveyoumariemuch

The Mob Wife Aesthetic is the hottest new trend of 2024 and here’s how you can style it with clothes that you might already own! 👢🍸 #mobwife #mobwifeaesthetic #mobwifewinter #mobwifeoutfit #maffiawife #fashiontrends #fashiontrends2024 #2024fashiontrends #2024fashiontrendprediction

♬ original sound - marie | fashion styling tips

TikTok aesthetic enthusiasts have been quick to boost this larger-than-life style, so if you're as equally invested in this trend as we are, then you may want to make a trip to your nearest thrift store to get your hands on a flashy fur coat while you still can. An ostentatious fur coat is a core wardrobe piece for any mob wife, specifically in dark, neutral shades such as brown, black, and gray. Just look at the Google search for "mob wife coat" being up by 850% — you can't deny that it's a critical piece of the aesthetic puzzle.

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According to fashion-forward TikTok user Marie (@loveyoumariemuch), the mob wife style is "all about wearing a lot of black, leather, and gold jewelry." In other words, to adhere to the mob wife aesthetic, layer your fur coat with all-black attire and aim for sleek or leather fabrics. Don't forget to accessorize with chunky gold accessories, pointed black boots, and oversized sunglasses if you want to perfect the luxurious mafia chic look. Another mob wife staple is animal print, so make an effort to incorporate leopard print fur coats or skin-tight alligator bottoms.

Complement your vampy mob wife outfit with voluminous hair, smokey eyeshadow, and an eye-catching red lip. Brown lip liner also suits the mob wife aesthetic, so get creative and perhaps even try out thecherry cola lipstrend. For a head-to-toe transformation, complete the look with a classic red nail polish or French manicure. After all, "mob wife nails" are up 1,500% in Google searches, so they're pretty essential to your overall look.

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Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok (2024)

FAQs

Forget About 'Clean Girl' - The 'Mob Wife Aesthetic' Is The New Look Taking Over TikTok? ›

According to fashion-forward TikTok user Marie (@loveyoumariemuch), the mob wife style is "all about wearing a lot of black, leather, and gold jewelry." In other words, to adhere to the mob wife aesthetic, layer your fur coat with all-black attire and aim for sleek or leather fabrics.

Why is mob wife aesthetic trending? ›

Rather, the trend is about embodying the confidence and self-assured nature of Hollywood's classic mob wives — think Edie Falco or Drea de Matteo in “The Sopranos,” Sharon Stone in “Casino” or Lorraine Bracco in “Goodfellas” — and along with it, the sultry and often decadent nature of their style.

What is the mob wife trend on TikTok? ›

On platforms like TikTok and Instagram, users tapped into the mob wife aesthetic by taking cues from “Sopranos” characters like Carmela Soprano and Adriana La Cerva, Connie Corleone from “The Godfather,” Lorraine Bracco's portrayal of Karen Hill in “Goodfellas” and Michelle Pfeiffer's iconic portrayals of mob wives in ...

What is the mob wife aesthetic vs clean girl? ›

And crucially, despite the latter's pared-back approach to dressing and simple make-up, the clean girl look is incredibly difficult to achieve without naturally perfect skin and hair. A mob wife, on the other hand, is exciting, vibrant, dangerous and a little messy – making the style more forgiving and approachable.

What is the mob wife trend for 2024? ›

In millions of TikTok videos, 2024 has officially been hailed as the "year of the mob wife." The style is big, bold, and often involves a (real or faux) fur coat. There's no "quiet luxury" here, honey — a true mob wife always makes an entrance. Where TikTok goes, the rest of the world follows.

What started mob wife trend? ›

It seems to have started on, of all days, January 6, when a 28-year-old Canadian blockchain product developer named Kayla Trivieri shared a video declaring: “Clean girl is out; mob wife era is in, okay?” It has since been viewed over a million times, spawning a million other videos both for and against the trend, which ...

What is the mob wife craze? ›

If you've been on TikTok or read a single online fashion article in the last few weeks, you've probably come across the so-called “mob wife aesthetic.” The hallmarks of this trend are exactly what you'd imagine from the name: big, furry coats; leopard print garments; and lots of leather (pants, mostly).

Who is the mob wife aesthetic CEO? ›

The winter trend got its start last October when TikTok user and self-described “mob wife CEO” Sarah Arcuri posted a video on the basics of the aesthetic. (In short: black leather, vintage fur, messy updo, gold jewelry, designer bag.)

What is the mob wife effect? ›

A trend currently sweeping TikTok is the “mob wife aesthetic.” Thought to be a reaction to minimalist fashion, this look includes bold makeup, loud prints and oversized sunglasses. All fine and good—but it also includes fur.

What are mob wife nails? ›

The Trend. While a deep red acrylic nail was the preferred look of Miss La Cerva, the quintessential mob wife nail look will always be an extra long, extra square, extra white French tip. It was the go-to look for Carmela Soprano, Elvira of Scarface fame, and, of course, the mob wife, Big Ang. Getty Images.

Why is it called mob wife? ›

If you're wondering what exactly the “mob wife” aesthetic is, you are not alone. Though questionable due to its connection to crime, the name suggests that this trend would tap into everything the social imaginary and pop culture have associated with mobsters' romantic partners, but with a sense of levity.

What is the mob wife aesthetic marketing? ›

Highlight the strong and confident aspects of the “Mob Wife” aesthetic. Build your audience up with courage but don't patronise them. Think of them as your community instead of transactional machines. The “Mob Wife” trend may have started in the beauty industry but it doesn't mean it needs to stay there.

What is the clean girl aesthetic trend? ›

What Is the Clean Girl Aesthetic? The trend is all about a minimalist approach to beauty and fashion. It features fresh-faced beauty with little to no makeup, well-fitting clothes in neutral tones, and simple hairstyles.

What is mob wife makeup? ›

The face. Killer cheekbones are de rigeur so it's time to fall back in love with a hard, unapologetic contour. “Mob Wife Makeup is a tougher variation of an '80s power makeup," says Neil. "So drop the pretty blush and shape the face with bronzer and champagne gold highlights. It's all about the money, honey!”.

How to dress mob wife? ›

If you haven't heard, clean girl is out and mob wife is in. Think luxurious fabrics, bold jewelry, big fur coats and leather trenches, high heels, dramatic makeup, and undercover colors.

What is the mom wife trend? ›

It's exactly what it sounds like, dressing as mob wife characters like Carmela Soprano and Adriana LaCerva from “The Sopranos” or Karen Hill in “Goodfellas.” Think black clothes, animal prints, red lipstick, pumps, french tips, big earrings, (and) jewelry, and, of course, fur coats.

What is the mob wife culture? ›

The trend holds a mirror to the '80s, a decade during which fashion designers favored big hairstyles, animal prints, padded shoulders, large fur coats and stacks of gold jewelry. In today's parlance, the mob wife rejects quiet luxury; her closet is maximalist and expressive and she has the attitude to pull it off.

Why was Mob Wives Chicago canceled? ›

Chicago-based reality series canceled

A spokesman confirmed to the Chicago Sun-Times that the show will not be coming back for a second season after an 11-episode run. Cast member Pia Rizza told the newspaper that the Sunday night summer time slot and competition with the Olympics were factors in the low ratings.

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